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Brian Rider

Vice President, Americas Service Provider

Cisco Service Provider

Brian is a Vice President of Sales for Americas Service Provider at Cisco, where he leads the Technology, Media, and Communications team. In this role, he drives transformative sales strategies, forges strategic partnerships, and empowers a talented team to deliver cutting-edge solutions that address the dynamic needs of customers across diverse industries. With 25 years at Cisco, his extensive experience includes roles such as Senior Director of Sales for America's Mobility, Wireline, and Named business, as well as Operations Director in Cisco’s Global Service Provider segment, focusing on wireless and telco customers. Known for his ability to build and inspire high-performing teams, Brian is a strategic leader who fosters a culture of sustainable growth, empowerment, trust, and accountability within his teams. Brian is an active participant in Cisco’s Leadership Development Program, reflecting his unwavering commitment to leadership excellence. He holds a degree from Virginia Commonwealth University and resides in Denver, CO.

Articles

Empowering enterprise AI: A unified approach by Cisco and Digital Realty

3 min read

By combining Cisco’s leadership in networking and security with Digital Realty’s global data center platform, we provide a unified foundation that simplifies the AI lifecycle. Together, we are helping geo-distributed enterprises move faster, reduce risk, and scale their AI initiatives globally.

November 12, 2019

SP360: SERVICE PROVIDER

5G is the Future of the Industrials Sector

2 min read

Asset monitoring and grid management are two key areas where 5G can benefit the industrial sector. 5G-enabled smart grids and smart factories are on the horizon, powering connected devices that assess their surroundings and provide data that can help people make better decisions.